We connect strategy and execution to win customers

Binatec is an AI-enabled go-to-market and growth agency. We help you decide who to sell to and how to win them, then build the website, bring in the right visitors and automate the follow-up, as one team that owns the result.

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Why Binatec exists

Most businesses buy their positioning from one supplier, their website from another and their SEO and ads from a third. Nobody owns the result, so the message, the site and the campaigns pull in different directions and the enquiries don't come.

We started Binatec in December 2022 to be the one team that owns the whole path, from the first search to the signed client. We began with two clients and a clear point of view: design is only good if it wins business. Since then the work has grown to cover the strategy before the build and the follow-up after it, including the AI and automation we also use in our own products.

That is still how we work. Every engagement starts with a free audit of your market, your site and where growth is leaking, and every piece of work after it is judged by the customers it brings in.

What we believe

Six principles behind every plan, website, campaign and automation we ship.

Design has to earn its keep
Every website and brand is designed around a business goal and judged by the enquiries it brings in, not by how it looks in a portfolio.
Strategy before spend
We agree who you sell to and why they should choose you before we build a page or buy a click. Everything after that has a job to do.
Fix the system, not the symptom
Before we build anything we look at the whole path, from the first search to the follow-up, and fix the part that is costing you most.
Show the numbers
You see what is working and what we are changing, in plain language, every month.
Work with the people doing the work
You talk directly to the designer, developer or strategist on your project. Nothing gets lost between departments.
Automate the repetitive, not the judgement
We use AI and automation where they save time or stop leads going cold, and keep people on the decisions that need them.

How an engagement runs

The same six stages every time, so you always know what happens next and what you get at each step.

01
Plan
Understand the market, find where growth leaks and agree what pays back first.
1. Diagnose
  You get: Growth audit, free
  We look at your market, buyers and competitors, then audit your website, search, ads and tracking to find where customers are lost.
2. Strategise
  You get: Go-to-market plan
  We sharpen your positioning and offer, choose the channels that reach your buyers, and agree a target for each.
02
Build and launch
Put the site, tracking and campaigns live together.
1. Build
  You get: Conversion-ready site
  We design and build the site, landing pages, tracking and follow-up the plan depends on.
2. Launch
  You get: Live campaigns
  Search, ads, email and lead follow-up go live together, measured from the first day.
03
Grow
Test every month, keep what converts and automate the rest.
1. Optimise
  You get: Monthly report
  Every month we test pages, ads, messages and follow-ups, and keep what brings in customers.
2. Scale
  You get: Automated pipeline
  Budget moves to the channels that win customers, and automation takes over the repetitive work.

Who you work with

A multidisciplinary team that works on your project directly. You get the people with the skills, not a chain of hand-offs.

Join the team

Strategists
Research your market and buyers, sharpen your positioning and decide what to fix first.
Designers
Shape brands and websites around how your buyers decide.
Developers
Build fast, accessible sites, CRM integrations and AI automations.
Marketers
Run search, content, ads and email, and report on what they return.