Skip to content

A Brand That Works as Hard as You Do.

Your brand is the first thing customers judge you by. We make sure they judge you favourably.

Ready to get started?

Get a free audit and a custom strategy. No pushy follow-ups.

  • Free website & strategy audit
  • Custom growth roadmap
  • Response within 24 hours
  • No lock-in contracts
Request Free Proposal

Brand Identity & Logo Design that drives real business results

A brand identity gives your positioning a face: the logo, colours, type and voice buyers use to recognise you and judge whether you are credible. Binatec starts with strategy, who you serve and why you are different, then designs a system that works across your website, sales material and ads. You get guidelines your team and suppliers can follow, so every touchpoint says the same thing.

Everything you need in one engagement

No add-ons. No surprises. Every tactic included is there because it moves your revenue.

01

Brand Discovery & Strategy

Brand positioning workshop to define your brand's purpose, personality, audience, and competitive differentiation before any visual work begins.

02

Logo Design

Primary and secondary logo variants, including wordmark, icon, and combination marks, designed in vector format for any application.

03

Brand Guidelines

Comprehensive brand guidelines covering logo usage, colour palette, typography, photography style, voice and tone, and do/don't examples.

04

Colour Palette & Typography

Strategic colour selection and type pairing that conveys the right emotional associations for your brand position.

05

Brand Collateral Design

Business cards, letterheads, email signatures, presentation templates, and other core brand touchpoints.

06

Digital Brand Assets

Social media profile images, cover photos, email header templates, and favicon files, everything needed for consistent digital presence.

How the engagement runs

The same steps every time, agreed with you before the work starts.

01

Discover

We interview you and, where possible, your customers, and review competitors to see where you can stand apart.

02

Define

We agree your positioning, personality and tone of voice before any design work starts.

03

Design

Logo concepts, colour and type are developed and shown on real touchpoints such as your website and sales material.

04

Deliver

You receive guidelines and all asset files, and we can roll the identity out across your website and social channels.

The strategic reasons our clients see results

1

First Impression Conversion

A professional, consistent brand instantly communicates credibility, making prospects more likely to engage, enquire, and purchase from you rather than an unknown competitor.

2

Long-Term Asset

A strong brand identity is a long-term business asset that grows in value over time as recognition builds. Cheap or generic branding is a false economy.

Choosing the right Brand Identity & Logo Design partner

Not all agencies are equal. Here's how we compare to the industry standard.

What to look forBinatec AgencyTypical Agency
Dedicated senior strategist
Revenue-focused reporting
No long-term lock-in contracts
Transparent, itemised pricing
Proactive optimisation (not just maintenance)
Cross-channel expertise in-house
Monthly strategy calls included
Real-time performance dashboard

Enterprise-grade tools, included in every engagement

No extra fees for tools. We invest in best-in-class platforms so our clients benefit from institutional-quality data.

Figma
Adobe XD
Next.js
React
WordPress
Shopify
Sanity CMS
Vercel

See your site the way Google does

Scores, missed opportunities and the quick wins worth fixing first. Ready in about a minute.

  • Free
  • No sign-up
  • Instant results
See all free tools

Frequently asked questions

Everything you need to know before starting your brand identity & logo design engagement.

Logo design with variations, colour palette, typography system and a brand guidelines document. Collateral such as business cards, presentation decks and social templates is available as an add-on.

Ready to grow with Brand Identity & Logo Design?

Get a free audit and a clear growth roadmap before you spend a single dollar. Our strategists will review your situation and send a custom plan at no cost.