Digital Marketing for Insurance Companies & Brokers
Generate more qualified insurance enquiries and policy sales with compliant, high-converting digital marketing strategies built for the insurance industry.
Marketing in Insurance is different
Insurance is one of the most competitive digital advertising categories. Winning requires a combination of compliance expertise, creative differentiation, and relentless conversion rate optimisation. Our insurance marketing specialists deliver all three.
Challenges we solve
- 01High CPCs in insurance keyword categories
- 02Compliance requirements for financial promotions
- 03Building trust with comparison-shopping consumers
- 04Standing out from price comparison sites
- 05Low quote-to-policy conversion rates
How we grow Insurance businesses
Insurance PPC & Google Ads
Bid strategy, ad copy, and landing page optimisation tailored to the specific compliance and conversion dynamics of insurance advertising.
Insurance SEO & Content
Topical authority content, quote page optimisation, and guide content that drives high-intent organic leads.
Comparison & Aggregator Strategy
Optimise your presence on comparison platforms while building direct channels that reduce aggregator dependency.
CRO for Insurance Quote Journeys
Step-by-step quote funnel analysis and optimisation that reduces drop-off and increases policy completions.
Insurance sectors we work in
Each sector has its own buyers and competitors. Pick yours for a tailored plan.
Health Insurance
Digital marketing for health insurance providers, brokers, and health plans.
Life Insurance
Lead generation and content marketing for life insurance and protection products.
Auto Insurance
PPC and comparison site strategies for motor and vehicle insurance providers.
Business Insurance
B2B marketing for commercial, liability, and professional indemnity insurers.
Insurtech Platforms
Growth marketing for insurance technology platforms and digital brokers.
See your site the way Google does
Scores, missed opportunities and the quick wins worth fixing first. Ready in about a minute.
- Free
- No sign-up
- Instant results
Businesses we have built for
See the work
Insurance marketing questions
How competitive is insurance PPC?
Very competitive. CPCs can exceed £50 for broad terms. Our approach focuses on long-tail, high-intent keywords with superior landing pages to achieve profitable CPAs.
Can you ensure our ads are FCA compliant?
Yes. Every insurance ad we create is reviewed against FCA financial promotions requirements. We have a compliance checklist built into our QA process.