Digital Marketing for Education & EdTech
Increase enrolments, reduce cost per application, and build your institution's digital presence with education-specific marketing strategies.
Marketing in Education & EdTech is different
Education marketing spans a unique spectrum, from performance campaigns driving course enrolments to brand building that shapes institutional reputation over years. Our education marketing specialists understand both the urgency of enrolment cycles and the long-term nature of institutional reputation.
Challenges we solve
- 01Long decision cycles with multiple decision-making stakeholders
- 02Seasonal enrolment windows creating demand spikes
- 03Competition from free online resources and MOOCs
- 04Reaching adult learners who are not traditional ad audiences
- 05Demonstrating ROI and career outcomes to prospective students
How we grow Education & EdTech businesses
Education PPC & Google Ads
Course and programme-specific PPC campaigns optimised for cost-per-application, with landing pages built around student decision-making psychology.
Education SEO & Content
Rank for course comparison, career outcome, and "best [course] online" searches that attract high-intent prospective students.
Social Media for Student Recruitment
Meta, TikTok, and YouTube campaigns that reach prospective students in the platforms they actually use, with creative that resonates.
CRM & Application Journey Optimisation
Lead nurture sequences and CRM workflows that guide prospective students through the application process and reduce dropout before conversion.
Education & EdTech sectors we work in
Each sector has its own buyers and competitors. Pick yours for a tailored plan.
K-12 Schools & Academies
Digital marketing for primary schools, secondary schools, and academy trusts.
Universities & Colleges
Enrolment marketing and brand campaigns for universities and further education colleges.
Online Courses & eLearning
Student acquisition marketing for online learning platforms and course creators.
EdTech Platforms
B2B and B2C marketing for educational technology software and SaaS platforms.
Tutoring & Test Prep
Lead generation for tutoring businesses and test preparation services.
See your site the way Google does
Scores, missed opportunities and the quick wins worth fixing first. Ready in about a minute.
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Businesses we have built for
See the work
Education & EdTech marketing questions
How do you target prospective students?
We use a combination of search intent targeting, social audience layering (age, interest, life-stage), and retargeting of prospective students who engaged but haven't applied.
Can you help with international student recruitment?
Yes. We have experience with geo-targeted international campaigns across the UK, US, Australia, and key international student source markets.