Get Your Products in Front of Ready-to-Buy Shoppers.
Shopping ads that appear when customers are actively searching for what you sell, at the top of Google before any organic results.
Ready to get started?
Get a free audit and a custom strategy. No pushy follow-ups.
- Free website & strategy audit
- Custom growth roadmap
- Response within 24 hours
- No lock-in contracts
Shopping Ads that drives real business results
Google Shopping ads appear above organic results for commercial search queries, capturing the highest-intent traffic at the moment of purchase consideration. Binatec's Shopping specialists combine Merchant Centre feed optimisation, strategic campaign architecture, and data-driven bidding to maximise ROAS across both standard Shopping and Performance Max campaigns.
Everything you need in one engagement
No add-ons. No surprises. Every tactic included is there because it moves your revenue.
Merchant Centre Setup & Optimisation
Full Merchant Centre account setup, feed submission, and product data optimisation, titles, descriptions, GTINs, and custom labels.
Shopping Campaign Architecture
Campaign structure that balances brand, generic, and competitor terms, with the right bid strategies for each product category.
Performance Max Management
Strategic PMax asset groups, audience signals, exclusion lists, and insight monitoring to maximise Google's AI while retaining control.
Feed Optimisation
Ongoing product title testing, attribute enrichment, and feed health monitoring to maintain approval rates and maximise impression share.
Competitive Benchmarking
Auction insights analysis and price competitiveness reporting to understand your market position and identify ROAS improvement opportunities.
CSS Partner Integration
Comparison Shopping Service (CSS) partnerships in eligible markets, which can lower your cost per click.
How the engagement runs
The same steps every time, agreed with you before the work starts.
Data & Behaviour Analysis
Deep-dive into your analytics, heatmaps, session recordings, and form data to identify exactly where users are dropping off and why.
Hypothesis Development
Every test is built around a specific, evidence-based hypothesis. No random UI changes, only deliberate experiments with defined success criteria.
A/B Test & Iterate
Rigorous tests run to statistical significance using proper sample size calculations. Winners become permanent. Every losing variant teaches us what to test next.
Scale & Compound
Winning improvements are locked in and built upon, each cycle starts from a stronger baseline, delivering compounding conversion gains over time.
The strategic reasons our clients see results
Highest-Intent Placement
Shopping ads reach people searching for your exact products, with image, price and reviews visible before the click, so the visitors who arrive already know what they are getting.
Choosing the right Shopping Ads partner
Not all agencies are equal. Here's how we compare to the industry standard.
| What to look for | Binatec Agency | Typical Agency |
|---|---|---|
| Dedicated senior strategist | ||
| Revenue-focused reporting | ||
| No long-term lock-in contracts | ||
| Transparent, itemised pricing | ||
| Proactive optimisation (not just maintenance) | ||
| Cross-channel expertise in-house | ||
| Monthly strategy calls included | ||
| Real-time performance dashboard |
Enterprise-grade tools, included in every engagement
No extra fees for tools. We invest in best-in-class platforms so our clients benefit from institutional-quality data.
Simple, Transparent Pricing
All plans include a dedicated strategist, monthly reporting, and no lock-in contracts.
Starter
Perfect for growing businesses ready to invest in their digital presence.
- Dedicated account manager
- Monthly strategy calls
- Performance dashboard
- Quarterly reviews
Growth
For established brands looking to scale their results and outperform competitors.
- Everything in Starter
- Advanced analytics & attribution
- Priority support
- Bi-weekly strategy calls
- Competitor monitoring
Enterprise
Bespoke strategy and execution for high-growth brands with complex needs.
- Everything in Growth
- Custom integrations
- Dedicated team
- Executive reporting
- SLA guarantees
All plans include a dedicated strategist, transparent reporting, and no long-term lock-in contracts.Build your custom quote →
What should your ad budget actually return?
Plug in your budget and customer value to forecast leads, cost per customer and return on ad spend, with industry benchmarks.
Ready to grow with Shopping Ads?
Get a free audit and a clear growth roadmap before you spend a single dollar. Our strategists will review your situation and send a custom plan at no cost.