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Align Your Entire Revenue Engine.

Revenue Operations removes the friction between marketing, sales, and customer success, creating a single, efficient revenue machine.

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Revenue Operations that drives real business results

Revenue operations (RevOps) connects marketing, sales and customer success around the same data and processes, so leads are not lost at hand-offs and everyone can see what turns into revenue. Binatec reviews how leads move from first contact to closed deal, then sets up the CRM pipeline, definitions, automation and reporting to support it. It is the follow-up and measurement layer of a go-to-market plan.

Everything you need in one engagement

No add-ons. No surprises. Every tactic included is there because it moves your revenue.

01

RevOps Assessment & Gap Analysis

A comprehensive assessment of your current marketing, sales, and CS technology stack, processes, and data flows, identifying the friction points costing you revenue.

02

CRM Architecture & Implementation

HubSpot, Salesforce, or Pipedrive CRM design, configuration, and data migration to create a single source of truth for all revenue activities.

03

Marketing & Sales Alignment

Lead scoring models, SLA definition, and handoff process design that ensure marketing-qualified leads are followed up promptly and with the right context.

04

Pipeline & Funnel Reporting

End-to-end funnel reporting from first touch to closed-won, giving leadership visibility into exactly where deals are winning, losing, and stalling.

05

Marketing Attribution in CRM

Connecting marketing touchpoints to CRM deals so you know which campaigns are generating pipeline, not just MQLs.

06

Process Documentation & Playbooks

Written SOPs and sales playbooks that make your revenue processes repeatable, trainable, and scalable as your team grows.

How the engagement runs

The same steps every time, agreed with you before the work starts.

01

Assess

We review your funnel, CRM, tools and hand-offs between marketing, sales and customer success.

02

Define

Lifecycle stages, what counts as a qualified lead and response times are agreed across teams.

03

Build

CRM pipeline, routing, automation and reporting are set up to match.

04

Review and refine

We review the numbers with you regularly and fix the stage where leads stall.

The strategic reasons our clients see results

1

Fewer leads lost at hand-offs

Clear definitions and automated routing mean every lead has an owner and a next step, from first form fill to closed deal.

Choosing the right Revenue Operations partner

Not all agencies are equal. Here's how we compare to the industry standard.

What to look forBinatec AgencyTypical Agency
Dedicated senior strategist
Revenue-focused reporting
No long-term lock-in contracts
Transparent, itemised pricing
Proactive optimisation (not just maintenance)
Cross-channel expertise in-house
Monthly strategy calls included
Real-time performance dashboard

Enterprise-grade tools, included in every engagement

No extra fees for tools. We invest in best-in-class platforms so our clients benefit from institutional-quality data.

Google Analytics 4
Hotjar
Optimizely
VWO
Looker Studio
HubSpot
Salesforce
CallRail

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Frequently asked questions

Everything you need to know before starting your revenue operations engagement.

No. Smaller teams often benefit sooner, because one missed hand-off costs a larger share of their pipeline. The work is scaled to the size of your team and tools.

Ready to grow with Revenue Operations?

Get a free audit and a clear growth roadmap before you spend a single dollar. Our strategists will review your situation and send a custom plan at no cost.