Know Exactly What's Working, and What Isn't.
Accurate analytics is the foundation of every data-driven marketing decision. We build measurement systems you can trust.
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- Free website & strategy audit
- Custom growth roadmap
- Response within 24 hours
- No lock-in contracts
Web Analytics Setup that drives real business results
Marketing decisions made on bad data lead to bad outcomes. Binatec builds measurement you can trust, from GA4 and Google Tag Manager to call tracking and CRM connections, so you can see which channels, pages and campaigns bring in enquiries and customers. It is the Measure step of a go-to-market system: without it, nobody can say what is working.
Everything you need in one engagement
No add-ons. No surprises. Every tactic included is there because it moves your revenue.
GA4 Migration & Configuration
Complete GA4 setup including event taxonomy design, conversion configuration, cross-domain tracking, and data stream management.
Google Tag Manager Implementation
GTM container architecture, tag auditing, and systematic trigger/variable setup for clean, maintainable tag management.
Conversion & Goal Tracking
End-to-end conversion tracking for all valuable actions: form submissions, phone calls, purchases, sign-ups, and custom micro-conversions.
Call Tracking Integration
Dynamic Number Insertion (DNI) with CallRail or similar to track which marketing channels drive phone calls, a gap in most analytics setups.
Looker Studio Dashboards
Custom Looker Studio dashboards that visualise KPIs in real time, pulling from GA4, Google Ads, Meta, and other data sources in one view.
Analytics Audit & QA
Systematic testing of all tracking implementations to identify and fix data discrepancies, duplicate events, and misconfigured goals.
How the engagement runs
The same steps every time, agreed with you before the work starts.
Audit
We check what is tracked today, what is missing and what is double-counted.
Plan
We agree the actions that matter, from form fills and calls to sales, and how each will be measured.
Implement
GA4, Tag Manager, call tracking and CRM connections are set up and tested.
Report
A dashboard shows the numbers you make decisions on, in plain language.
The strategic reasons our clients see results
Data Confidence
Marketing decisions based on accurate data outperform gut feel every time. Clean analytics gives you the confidence to invest in what's working and cut what isn't.
Single Source of Truth
A properly configured analytics stack with consistent UTM parameters and attribution windows eliminates the "every platform claims credit" problem.
Choosing the right Web Analytics Setup partner
Not all agencies are equal. Here's how we compare to the industry standard.
| What to look for | Binatec Agency | Typical Agency |
|---|---|---|
| Dedicated senior strategist | ||
| Revenue-focused reporting | ||
| No long-term lock-in contracts | ||
| Transparent, itemised pricing | ||
| Proactive optimisation (not just maintenance) | ||
| Cross-channel expertise in-house | ||
| Monthly strategy calls included | ||
| Real-time performance dashboard |
Enterprise-grade tools, included in every engagement
No extra fees for tools. We invest in best-in-class platforms so our clients benefit from institutional-quality data.
Simple, Transparent Pricing
All plans include a dedicated strategist, monthly reporting, and no lock-in contracts.
Starter
Perfect for growing businesses ready to invest in their digital presence.
- Dedicated account manager
- Monthly strategy calls
- Performance dashboard
- Quarterly reviews
Growth
For established brands looking to scale their results and outperform competitors.
- Everything in Starter
- Advanced analytics & attribution
- Priority support
- Bi-weekly strategy calls
- Competitor monitoring
Enterprise
Bespoke strategy and execution for high-growth brands with complex needs.
- Everything in Growth
- Custom integrations
- Dedicated team
- Executive reporting
- SLA guarantees
All plans include a dedicated strategist, transparent reporting, and no long-term lock-in contracts.Build your custom quote →
See your site the way Google does
Scores, missed opportunities and the quick wins worth fixing first. Ready in about a minute.
- Free
- No sign-up
- Instant results
Ready to grow with Web Analytics Setup?
Get a free audit and a clear growth roadmap before you spend a single dollar. Our strategists will review your situation and send a custom plan at no cost.