Stop Crediting the Last Click. Start Crediting What Actually Works.
Proper attribution reveals the true value of every channel, so you invest in what drives revenue, not what takes the final credit.
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Channel Attribution that drives real business results
Last-click attribution is the most common, and most misleading, way to measure marketing effectiveness. It credits the final touchpoint before conversion while ignoring every channel that influenced the decision. Binatec builds multi-touch attribution models that reveal the true contribution of each channel to your pipeline and revenue.
Everything you need in one engagement
No add-ons. No surprises. Every tactic included is there because it moves your revenue.
Attribution Model Design
Data-driven, linear, time-decay, and position-based attribution model selection and configuration based on your sales cycle and channel mix.
GA4 Attribution Reporting
Custom GA4 attribution reports and Data-Driven Attribution configuration for Google's AI-powered attribution model.
Cross-Channel Data Integration
Connecting data from Google Ads, Meta, LinkedIn, email, organic, and direct into a unified attribution view.
Offline Conversion Import
Importing CRM data and offline sales back into Google Ads and Meta for attribution models that reflect the full customer journey.
Customer Journey Analysis
Path analysis and assisted conversion reporting to identify the touchpoints that initiate, influence, and close conversions.
Attribution Dashboard
Custom reporting dashboard that compares performance across attribution models, showing how budget allocation should change under different attribution views.
How the engagement runs
The same steps every time, agreed with you before the work starts.
Data & Behaviour Analysis
Deep-dive into your analytics, heatmaps, session recordings, and form data to identify exactly where users are dropping off and why.
Hypothesis Development
Every test is built around a specific, evidence-based hypothesis. No random UI changes, only deliberate experiments with defined success criteria.
A/B Test & Iterate
Rigorous tests run to statistical significance using proper sample size calculations. Winners become permanent. Every losing variant teaches us what to test next.
Scale & Compound
Winning improvements are locked in and built upon, each cycle starts from a stronger baseline, delivering compounding conversion gains over time.
The strategic reasons our clients see results
Budget Reallocation Intelligence
Proper attribution often shows budget going to channels that take credit without creating customers. Moving it improves return without spending more.
Choosing the right Channel Attribution partner
Not all agencies are equal. Here's how we compare to the industry standard.
| What to look for | Binatec Agency | Typical Agency |
|---|---|---|
| Dedicated senior strategist | ||
| Revenue-focused reporting | ||
| No long-term lock-in contracts | ||
| Transparent, itemised pricing | ||
| Proactive optimisation (not just maintenance) | ||
| Cross-channel expertise in-house | ||
| Monthly strategy calls included | ||
| Real-time performance dashboard |
Enterprise-grade tools, included in every engagement
No extra fees for tools. We invest in best-in-class platforms so our clients benefit from institutional-quality data.
See your site the way Google does
Scores, missed opportunities and the quick wins worth fixing first. Ready in about a minute.
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Ready to grow with Channel Attribution?
Get a free audit and a clear growth roadmap before you spend a single dollar. Our strategists will review your situation and send a custom plan at no cost.