Meta Ads That Stop the Scroll and Start the Sale.
Creative-first Meta advertising that builds audiences, generates leads, and drives purchases at scale.
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Get a free audit and a custom strategy. No pushy follow-ups.
- Free website & strategy audit
- Custom growth roadmap
- Response within 24 hours
- No lock-in contracts
Meta Ads (Facebook & Instagram) that drives real business results
Meta ads reach people on Facebook and Instagram before they start searching, which makes them useful for creating demand as well as capturing it. Binatec plans audiences around your ideal customer, produces and tests creative, and sets up the pixel and Conversions API so results are measured on leads and sales. Campaigns connect to landing pages and automated follow-up, so the people who respond are answered quickly.
Everything you need in one engagement
No add-ons. No surprises. Every tactic included is there because it moves your revenue.
Audience Research & Segmentation
Detailed audience research using Meta's Audience Insights, lookalike modelling, and interest/behaviour layering to identify the highest-converting customer segments.
Creative Strategy & Production
Ad creative concepts, scripts, and copy that resonate with your audience, from static images to video and UGC-style content recommendations.
Full-Funnel Campaign Architecture
Awareness, consideration, and conversion campaigns structured to guide prospects through the funnel, with the right creative and message at each stage.
Pixel & Conversions API Setup
Accurate conversion tracking via Meta Pixel and Conversions API to ensure the algorithm optimises toward real revenue events, not just clicks.
Creative Testing Framework
Structured A/B testing of hooks, formats, offers, and calls-to-action to continuously improve cost-per-result.
Catalogue & Dynamic Ads
Product catalogue setup and dynamic retargeting ads that show the exact products users viewed, highly effective for e-commerce.
How the engagement runs
The same steps every time, agreed with you before the work starts.
Audience and offer
We define who to reach and what to offer them, based on your ideal customer and buying cycle.
Creative
Ads are written and designed in several variations so we can learn what works.
Launch and test
Campaigns go live with tracking in place, and creative and audiences are tested weekly.
Scale and report
Budget moves to what produces leads and sales, reported monthly.
The strategic reasons our clients see results
Scale Without Waste
Meta's auction system rewards relevance. A well-structured account with strong creative and accurate tracking scales efficiently, poor structure leads to rising CPMs and wasted spend.
Cross-Platform Reach
A single Meta campaign can reach users across Facebook, Instagram, Messenger, and the Audience Network, giving you broad reach with unified measurement.
Choosing the right Meta Ads (Facebook & Instagram) partner
Not all agencies are equal. Here's how we compare to the industry standard.
| What to look for | Binatec Agency | Typical Agency |
|---|---|---|
| Dedicated senior strategist | ||
| Revenue-focused reporting | ||
| No long-term lock-in contracts | ||
| Transparent, itemised pricing | ||
| Proactive optimisation (not just maintenance) | ||
| Cross-channel expertise in-house | ||
| Monthly strategy calls included | ||
| Real-time performance dashboard |
Enterprise-grade tools, included in every engagement
No extra fees for tools. We invest in best-in-class platforms so our clients benefit from institutional-quality data.
Simple, Transparent Pricing
All plans include a dedicated strategist, monthly reporting, and no lock-in contracts.
Starter
Perfect for growing businesses ready to invest in their digital presence.
- Dedicated account manager
- Monthly strategy calls
- Performance dashboard
- Quarterly reviews
Growth
For established brands looking to scale their results and outperform competitors.
- Everything in Starter
- Advanced analytics & attribution
- Priority support
- Bi-weekly strategy calls
- Competitor monitoring
Enterprise
Bespoke strategy and execution for high-growth brands with complex needs.
- Everything in Growth
- Custom integrations
- Dedicated team
- Executive reporting
- SLA guarantees
All plans include a dedicated strategist, transparent reporting, and no long-term lock-in contracts.Build your custom quote →
What should your ad budget actually return?
Plug in your budget and customer value to forecast leads, cost per customer and return on ad spend, with industry benchmarks.
Frequently asked questions
Everything you need to know before starting your meta ads (facebook & instagram) engagement.
Ready to grow with Meta Ads (Facebook & Instagram)?
Get a free audit and a clear growth roadmap before you spend a single dollar. Our strategists will review your situation and send a custom plan at no cost.