Scale Your Marketing Without Scaling Your Headcount.
Marketing automation handles the repetitive at scale, freeing your team to focus on strategy and creative while the machine nurtures and converts leads.
Ready to get started?
Get a free audit and a custom strategy. No pushy follow-ups.
- Free website & strategy audit
- Custom growth roadmap
- Response within 24 hours
- No lock-in contracts
Marketing Automation that drives real business results
Marketing automation takes the repetitive work out of capturing, following up and reporting on leads, so it happens every time instead of when someone remembers. Binatec designs the workflows around your sales process: forms and ads feeding your CRM, leads scored and routed, nurture emails and reminders sent on cue, and sales alerted when a lead is ready. Where it helps, we add AI to answer and qualify new enquiries, with a person in the loop for the decisions that need one.
What a nurture workflow looks like in practice
One lead that is not ready to buy yet, followed up until they are.
Download
A visitor downloads a guide or joins your list from a landing page.
CRM record
The contact is tagged by source and interest, and added to the right sequence.
Nurture
Useful emails go out over the following weeks, each based on what they read last.
Sales alert
When they revisit pricing or reply, the right person is told to call.
Report
You see which sources and messages turned into conversations and customers.
Everything you need in one engagement
No add-ons. No surprises. Every tactic included is there because it moves your revenue.
Automation Platform Selection & Setup
Recommendation and implementation of the right automation platform: HubSpot, ActiveCampaign, Marketo, Klaviyo, or Brevo, based on your goals and stack.
Workflow Architecture
Design of the automation workflow map covering every key customer journey scenario, from new lead to loyal customer.
Lead Scoring Model
Point-based and predictive lead scoring models that rank prospects by their likelihood to convert, prioritising sales effort on the hottest leads.
Behavioural Trigger Campaigns
Automated campaigns triggered by specific user actions: page visits, content downloads, email clicks, and product views.
CRM & Sales Integration
Connecting marketing automation to your CRM so sales teams receive hot leads with full context, and can trigger marketing actions from the CRM.
Reporting & Optimisation
Funnel reporting within the automation platform to identify where automation workflows are failing and where optimisation will have the biggest impact.
How the engagement runs
The same steps every time, agreed with you before the work starts.
Map
We map your current process, tools and hand-offs to find where leads wait or get lost.
Design
Workflows, rules and messages are designed around your sales process and agreed with you.
Build and test
Automations are built in your platform and tested with real scenarios before they go live.
Run and improve
We monitor results and adjust timing, rules and messages as your data grows.
The strategic reasons our clients see results
Consistency at Scale
Automation ensures every lead receives the same high-quality follow-up sequence regardless of when they convert, eliminating the inconsistency of manual follow-up.
Revenue While You Sleep
Well-built automation workflows generate leads, nurture prospects, and close sales 24 hours a day, delivering revenue from effort invested once.
Choosing the right Marketing Automation partner
Not all agencies are equal. Here's how we compare to the industry standard.
| What to look for | Binatec Agency | Typical Agency |
|---|---|---|
| Dedicated senior strategist | ||
| Revenue-focused reporting | ||
| No long-term lock-in contracts | ||
| Transparent, itemised pricing | ||
| Proactive optimisation (not just maintenance) | ||
| Cross-channel expertise in-house | ||
| Monthly strategy calls included | ||
| Real-time performance dashboard |
Enterprise-grade tools, included in every engagement
No extra fees for tools. We invest in best-in-class platforms so our clients benefit from institutional-quality data.
Simple, Transparent Pricing
All plans include a dedicated strategist, monthly reporting, and no lock-in contracts.
Starter
Perfect for growing businesses ready to invest in their digital presence.
- Dedicated account manager
- Monthly strategy calls
- Performance dashboard
- Quarterly reviews
Growth
For established brands looking to scale their results and outperform competitors.
- Everything in Starter
- Advanced analytics & attribution
- Priority support
- Bi-weekly strategy calls
- Competitor monitoring
Enterprise
Bespoke strategy and execution for high-growth brands with complex needs.
- Everything in Growth
- Custom integrations
- Dedicated team
- Executive reporting
- SLA guarantees
All plans include a dedicated strategist, transparent reporting, and no long-term lock-in contracts.Build your custom quote →
Clean your list before it hurts deliverability
Check any address for typos, missing mail servers and throwaway domains.
- Free
- No sign-up
- Instant results
Frequently asked questions
Everything you need to know before starting your marketing automation engagement.
Ready to grow with Marketing Automation?
Get a free audit and a clear growth roadmap before you spend a single dollar. Our strategists will review your situation and send a custom plan at no cost.