Know Your Competitors Better Than They Know Themselves.
Detailed competitive intelligence that reveals exactly where you're losing to competitors, and the fastest paths to overtaking them.
Part of Strategy
- SEO Competitor Analysis
- PPC Competitor Analysis
- Content & Social Audit
- SERP Share of Voice
Why it matters
Understanding your competitive landscape is foundational to an effective digital strategy.
Binatec's competitor analysis process examines your top competitors across every digital channel, identifying where they're outperforming you, where they're vulnerable, and where the fastest opportunities for competitive advantage lie.
- The problem it fixes
- Budget goes into channels before anyone has agreed who you are selling to and why they should choose you.
- What changes
- A plan that ties positioning, website, channels and follow-up to the customers you actually want.
What the work covers
What we take on for Competitor Analysis. Your proposal sets out which apply to you.
SEO Competitor Analysis
Keyword gap analysis, backlink comparison, content strategy mapping, and technical benchmarking against your top organic competitors.
PPC Competitor Analysis
Ad copy analysis, keyword bidding strategy, landing page benchmarking, and estimated ad spend for direct paid competitors.
Content & Social Audit
Mapping competitor content strategies, publishing frequency, engagement rates, and the content types driving their organic and social growth.
SERP Share of Voice
Measuring your brand's share of voice in organic and paid search results across your target keyword universe.
Backlink Gap Analysis
Identifying high-authority sites linking to competitors but not you, prioritised link acquisition targets for your link building programme.
Strategic Opportunity Report
A summary of the 5-10 highest-impact competitive opportunities, with a prioritised action plan to capture them.
How every engagement runs
The same growth system sits behind every service, so each piece of work builds on the last. See the full system
Plan
Understand the market, find where growth leaks and agree what pays back first.
Diagnose · Strategise
Build and launch
Put the site, tracking and campaigns live together.
Build · Launch
Grow
Test every month, keep what converts and automate the rest.
Optimise · Scale
See your site the way Google does
Scores, missed opportunities and the quick wins worth fixing first. Ready in about a minute.
Get a proposal: Competitor Analysis
Send us your website and what you want to grow. We audit it first, then send the plan, scope and price. Free, with no obligation.