Selling in Several Countries? Search Console Now Shows Them Combined

Google Search Console can now combine several countries in one Performance report view. Here is how to set it up and what to check before you trust the numbers.

If your business sells in more than one country, you have probably done this dance in Google Search Console: open the Performance report, pick the UK, write the numbers down, switch to Ireland, write those down, then add them up in a spreadsheet. It works, but it is slow, and it is easy to get wrong.

That just got easier. On October 6, 2026, Google announced on LinkedIn that you can now see the combined Google Search traffic for several countries at once. In Google's words: "If you operate in multiple countries, you can now view their combined Google Search traffic." (Search Engine Journal). Here is how to use it, and where it will and won't help.

What actually changed

Until now, if you wanted data for more than one country, you had to use a comparison, which Google's help page limits to two items. A comparison also adds a Difference column and only lets you run one comparison at a time.

The new behaviour sits in the regular Filter tab. You tick several countries and the report adds them together into one set of clicks, impressions, CTR and position. Google's announcement says the update also covers device filters, but the coverage so far doesn't spell out what changed there, so check your own report before you rely on it.

How to combine countries in your report

1. Open Search Console and choose the property you want to look at.
2. Go to Performance and then Search results.
3. Click Add filter (or the Country filter if it is already showing).
4. Stay on the Filter tab, not the Compare tab, and tick every country you want in the group.
5. Apply the filter and set your date range. Compare the last 28 days with the same period a year earlier if you want to see seasonal movement.
6. Export the result if you want to share it with your team or client.

If you don't see multiple checkboxes yet, it may not have reached your property. Google hasn't said whether the change lands everywhere at once, so give it a few days.

When to use a filter and when to use a comparison

These two tools answer different questions, and mixing them up leads to bad decisions.

• Filter (combined view): use it when countries share a strategy. For example, one English-language site serving the UK, Ireland and Australia, or one German-language site serving Germany, Austria and Switzerland.
• Compare: use it when you want to know whether one market is pulling ahead of another. The Difference column does that job.
• Countries tab: use it when you need every market ranked side by side. Google's help page notes that data grouped by Countries is aggregated by property (Google).

Three things to check before you trust the numbers

1. Are the countries really one audience?

Adding the US and Canada together hides the fact that one market might be growing while the other falls. Group countries by how you actually sell: same currency, same shipping, same offer. Otherwise a combined number just averages away the problem.

2. Are you mixing in image-led search?

Google recently split the Web search type into text-based and multimodal views, which covers searches that involve an image such as Lens or Circle to Search. When you pick the multimodal view, the queries dimension isn't available, because those searches mostly don't use text (Search Engine Roundtable). Pages, countries, devices and dates still work, so you can combine this view with your new country group to see where visual search sends people.

3. Does your report still reconcile?

Add up two countries by hand from the Countries tab and compare the total with the new combined filter. They should line up. If they don't, note the date range and filters you used and check again before you report the number to anyone.

What to do with the combined view

A single figure for a group of markets is most useful for trend spotting and for reporting. It saves time, and it makes the monthly report to your boss or board simpler.

Some practical uses:

• Spot a drop that affects a whole region, such as after a core update, rather than one country.
• Report one organic number for a regional team instead of three.
• Find the pages that bring in the most traffic across your whole market group, then improve those first.
• Check whether your hreflang setup is sending the right countries to the right pages. A technical SEO review will catch this if the numbers look odd.

What it won't do is tell you why traffic moved. For that, you need to look at queries, pages and your analytics tracking together. If your reporting still lives in scattered spreadsheets, a proper SEO reporting setup and clean web analytics will save you hours every month.

Key takeaways

• Search Console now lets you filter the Performance report by several countries at once, announced October 6, 2026.
• Use the Filter tab for a combined view and the Compare tab (limited to two items) for side by side differences.
• Group only countries that share an offer and a strategy.
• Spot-check the combined total against the Countries tab, and confirm the option has reached your property.
• The multimodal view hides query data, so use pages, countries and devices there.

Running a site across several markets and not sure what your numbers are really telling you? Our team can audit your setup and show you where the traffic is hiding. You can get a free quote any time.

Sources

• Google Search Console now supports multiple country filters (Search Engine Journal)
• Multimodal Search Type Filter In Google Search Console Performance Report (Search Engine Roundtable)
• Performance report overview (Google Search Console Help)