Design for Humans. Test for Revenue.
UX testing reveals what your analytics can't, the human behaviour patterns and friction points that are costing you conversions.
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Get a free audit and a custom strategy. No pushy follow-ups.
- Free website & strategy audit
- Custom growth roadmap
- Response within 24 hours
- No lock-in contracts
UX & A/B Testing that drives real business results
Great UX is the foundation of great conversion rates. Binatec's UX and A/B testing service combines qualitative user research with systematic experimentation to continuously improve the experience your website and digital products deliver, leading to measurably better business outcomes.
Everything you need in one engagement
No add-ons. No surprises. Every tactic included is there because it moves your revenue.
Usability Testing
Moderated and unmoderated usability tests with real users to identify confusion points, broken flows, and design elements that cause frustration.
Heuristic UX Evaluation
Expert review of your interface against Nielsen's 10 usability heuristics to identify design issues without the time cost of user testing.
Information Architecture Testing
Card sorting and tree testing to validate navigation structure and ensure users can find what they're looking for intuitively.
A/B & Multivariate Testing
Structured experiment design, test implementation, and statistical analysis to identify which design variations drive better outcomes.
Prototype Testing
Testing interactive prototypes before development investment, validating design decisions early when changes are cheapest to make.
Accessibility Audit
WCAG 2.1 compliance review to ensure your digital products are accessible to users with disabilities, and avoid legal risk.
How the engagement runs
The same steps every time, agreed with you before the work starts.
Data & Behaviour Analysis
Deep-dive into your analytics, heatmaps, session recordings, and form data to identify exactly where users are dropping off and why.
Hypothesis Development
Every test is built around a specific, evidence-based hypothesis. No random UI changes, only deliberate experiments with defined success criteria.
A/B Test & Iterate
Rigorous tests run to statistical significance using proper sample size calculations. Winners become permanent. Every losing variant teaches us what to test next.
Scale & Compound
Winning improvements are locked in and built upon, each cycle starts from a stronger baseline, delivering compounding conversion gains over time.
The strategic reasons our clients see results
Evidence-Based Design
UX decisions backed by user research deliver better outcomes than design decisions based on aesthetics or internal opinions.
Choosing the right UX & A/B Testing partner
Not all agencies are equal. Here's how we compare to the industry standard.
| What to look for | Binatec Agency | Typical Agency |
|---|---|---|
| Dedicated senior strategist | ||
| Revenue-focused reporting | ||
| No long-term lock-in contracts | ||
| Transparent, itemised pricing | ||
| Proactive optimisation (not just maintenance) | ||
| Cross-channel expertise in-house | ||
| Monthly strategy calls included | ||
| Real-time performance dashboard |
Enterprise-grade tools, included in every engagement
No extra fees for tools. We invest in best-in-class platforms so our clients benefit from institutional-quality data.
Simple, Transparent Pricing
All plans include a dedicated strategist, monthly reporting, and no lock-in contracts.
Starter
Perfect for growing businesses ready to invest in their digital presence.
- Dedicated account manager
- Monthly strategy calls
- Performance dashboard
- Quarterly reviews
Growth
For established brands looking to scale their results and outperform competitors.
- Everything in Starter
- Advanced analytics & attribution
- Priority support
- Bi-weekly strategy calls
- Competitor monitoring
Enterprise
Bespoke strategy and execution for high-growth brands with complex needs.
- Everything in Growth
- Custom integrations
- Dedicated team
- Executive reporting
- SLA guarantees
All plans include a dedicated strategist, transparent reporting, and no long-term lock-in contracts.Build your custom quote →
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Ready to grow with UX & A/B Testing?
Get a free audit and a clear growth roadmap before you spend a single dollar. Our strategists will review your situation and send a custom plan at no cost.