Last Modified: March 5, 2023
Shopify is a leading e-commerce platform that provides a powerful set of tools to help entrepreneurs create, run, and grow their online stores. It is a popular choice for those looking to start a dropshipping business as it offers an easy-to-use interface and a range of features to help you sell your products. However, running a successful Shopify store requires more than just setting up your shop and waiting for customers to come. To help you boost your sales and grow your business, we've compiled a list of the top 20 Shopify sales tips.
Your product images are the first thing customers see when they visit your store. Make sure they are high quality and show your products in the best possible light. You could also possibly hire a professional to do it for you from freelance platforms such as Fiverr, Upwork, or an agency for the best results e.g Binatec Agency
Your product descriptions should be clear, concise, and optimized for search engines. Use relevant keywords and phrases to help your products rank higher in search results. Also, highlight the unique features of the product and how they set it apart from similar products on the market. This will help potential customers see the value in your product and be more likely to make a purchase.
Most potential buyers end up leaving their carts before completing a purchase because of various reasons not because they’re not interested. It's their interest that made them add the product to the cart. Abandoned cart SMS reminders can be a powerful way to recover those lost sales. There are various tools for this. A tool like SMSBump is a great tool to set up SMS reminders for abandoned carts.
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It is a great way to keep your customers engaged and promote your products. Use a tool like Klaviyo to create targeted email campaigns.
Offering discounts and promotions are a great way to attract customers and increase sales. Consider offering a discount code for new customers or running a sale on specific products.
Upselling is a sales technique that encourages customers to spend more money by purchasing an upgraded or premium version of the product they originally intended to buy, for instance if you intend to buy an iPhone 14, it could be upselled by making you buy iPhone 14 pro max for a discounted price. While Cross-selling is the process of offering customers products that are compatible with the ones they're purchasing, for instance offering Pouch after the purchase of a smartphone. Therefore, Suggesting related products or upgrades can help increase the average order value and boost your sales.
No one is an Island of knowledge and you are bound to forget things. Recovering abandoned carts can be a significant source of revenue. Set up an automated email campaign to remind customers of their abandoned carts and encourage them to complete their purchases.
Seeing is believing, people believe what they see to what they hear. Imagine being shown how to make sales than hearing how you could make sales. Social proof, such as customer reviews and ratings, can help build trust and encourage customers to buy from you.
Google Analytics is a powerful tool for tracking your website traffic and customer behavior. Use it to identify areas for improvement and optimize your sales funnel.
Make sure your checkout process is simple and easy to use. Consider offering guest checkout or integrating with popular payment gateways like PayPal, Payoneer and Stripe.
This is one very proven efficient sales strategy. Dynamic retargeting can help you show customers personalized ads based on the products they've viewed or added to their cart. Use a tool like AdRoll to set up dynamic retargeting campaigns.
A loyalty program can incentivize repeat purchases and build customer loyalty. Use a tool like Smile.io to set up a rewards program for your store.
More and more customers are shopping on their mobile devices. Make sure your store is optimized for mobile devices to provide a seamless shopping experience.
Chatbots and Livechat can provide instant customer support and help customers find the products they're looking for. This helps to keep your customers engaged while you're away and also provides customer support and answers questions in real-time.
Creating a sense of urgency, such as a limited-time sale or low stock levels, can encourage customers to make a purchase sooner rather than later. Use words like NOW, GET STARTED etc.
Segmenting your customers based on their behavior and preferences can help you personalize your marketing campaigns and provide a better customer experience.
Partnering with influencers can help you reach a wider audience and build trust with potential customers. Use a tool like AspireIQ to find and connect with influencers in your niche.
Interesting videos would make you glued to your screen. Video content, such as product demos or customer testimonials, can help you showcase your products and build trust with potential customers.
Pop-ups can be a great way to capture email addresses. Pop-ups can be customizable to suit the need of your brand and it converts visitors to subscribers.
Use data on customer behavior and preferences to offer personalized product recommendations. Personalization can increase the chances of customers making a purchase.
Social media is a powerful tool for promoting your products and building a community of loyal customers. Use platforms like Instagram, Facebook, and Pinterest to showcase your products and engage with your audience.
Offering free returns can help build trust with customers and increase the likelihood of them making a purchase. Everybody loves a good offer.
User-generated content, such as customer photos and reviews, can help build trust and social proof for your brand. So it's an option that is worth considering and paying attention to.
Sometimes it's okay to offer a money-back guarantee because offering a money-back guarantee can provide customers with peace of mind and increase their confidence in your products.
Affiliate marketing can help you reach a wider audience and increase sales. Use a platform like Refersion to set up an affiliate program for your store.
Google Shopping can be a great way to promote your products and increase sales. Use a tool like Shopify's Google Shopping app to set up your Google Shopping campaigns.
Free shipping is a powerful incentive for customers to make a purchase. Consider offering free shipping on orders above a certain value to encourage larger purchases.
Implementing these Shopify sales tips can help you increase sales, attract new customers, and grow your business. But the whole process might seem tedious that's why there are agencies (e.g Binatec) that will help bring the best out of your e-commerce store and ensure the best returns on your investment while you sit back and relax with all process automated. As always, make sure to monitor your metrics and adjust your strategy as needed to ensure continued success.